Once you have cleared out your computer system of PUPs pat yourself on the back, job well done! For some of them, this might be the only way they make money at all!
Well a lot, actually! The worst is when multiple PUPs get to your PC, I was installing a lot of free video editors to see which was the best and before I knew it I had three new toolbars on my browser that I could not remove. But soon enough the toolbars were taking my whole screen. Installing programs using the custom installation is kind of a pain, but I guess that there is no way around this. There is a good reason for that, these kinds of applications were indeed used to be called malicious.
But at one point, the developer of an adware sued an Antivirus company I think it was McAfee because they called their application malicious. So there you have it, they are indeed unwanted and malicious, but no security company will mark them as such because that would put them at the risk of getting sued. But how is it possible for a program to conclude which applications are potentially unwanted and which ones are legitimate???
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